This seminar will help small business owners discover what is at the center of a successful marketing plan and how various media fit together and connect to make it a fully integrated marketing plan. Finding the right mix is the key to success and gaining the competitive edge over your competition. Review the 4P's of marketing and focus on the promotion of products or services with different types of media such as direct mail, brochures, ad campaigns, tradeshows, social media, public relations, promotional products and apparel. Get ready for lots of practical ideas you'll take away:
- Discuss the importance of branding and a consistent message when developing media
- Highlight how media is used in different kinds of business like retail, b2b, non-profit and others
- Review case studies to illustrate how media is used to complement and build on each other to create successful marketing campaigns
Engage in small groups to brainstorm ideas and develop the framework of a marketing campaign Our guest instructor is marketing professional Ellen Dickie, Vice President of Moxie Media. Class size is limited to 10. The fee for this class is $20 and must be paid one week prior. Presenter: Ellen Dickie Location: Vivid Image, Hutchinson, MN
Connecting the Dots: Integrated Mark...
Date and Time
Thursday Aug 5, 2010
11:30 AM - 1:00 PM CDT
Thursday, August 5th
11:30am - 1:00pm
Location
Vivid Image, Inc.
897 Hwy. 15 South
Hutchinson, MN 55350
Fees/Admission
Due to a high demand for this class, it is recommended you make your reservation early. Cost is $20.
Website
Contact Information
Michelle Falling
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