Merging Business & Art: Marketing

Featuring your work in its best possible light requires clear and professional looking images that can be made with cameras on your cell phone. It also requires making choices about what is (or is NOT) in the photos, how many you use in your marketing and deciding the order so that they tell a compelling story. We'll explore this and much more in the session. Jim Lansing, Executive Director @ HCA & class instructor, spent 17 years in retail, most of it as a Senior Buyer, working product positioning with an assortment and placement on the selling floor . He also spent 20 years as freelance musician marketing his lessons, his freelance services, and his self-published music arrangements. Bring your dinner and beverage as we will work through the dinner hour together.